This Privacy Policy describes how Home Service Scale ("we", "us", "our") collects, uses, and protects personal information when you visit our website, request a call, or work with us as a client. It is intended to comply with applicable privacy laws, including the General Data Protection Regulation (GDPR) for visitors in the European Economic Area.
1. Who we are
Home Service Scale is a marketing and growth partner that helps HVAC and other home service companies generate qualified leads and booked jobs through paid traffic and conversion systems.
For any questions about this policy, you can contact us at:
- Company name: Home Service Scale
- Email: [email protected]
- Website: www.homeservicescale.com
2. Information we collect
2.1 Information you provide directly
We collect information that you choose to share with us, including:
- Contact details such as name, email address, phone number, and company name
- Business details such as service area, services offered, approximate revenue, and team size
- Messages that you send via forms, live chat, or email
- Booking information when you schedule a strategy call or consultation
- Billing details for clients (for example, invoicing name, address, and payment confirmation data from our payment provider)
2.2 Information collected automatically
When you visit our site, some data is collected automatically, for example:
- Device and browser information
- IP address and approximate location
- Pages you visit, how long you stay on each page, and what you click
- Traffic source information, such as the ad or link that brought you to our site
This information is typically collected through cookies, pixels, and similar technologies.
2.3 Information from third party tools
We may receive limited information from third party platforms that we use, such as advertising networks, analytics providers, call booking tools, and CRMs. This can include ad performance data, campaign identifiers, and basic contact details you submit on those platforms.
3. How we use your information
We use the information described above for the following purposes:
- To respond to your inquiries and provide the services you request
- To qualify leads and determine whether we are a good fit to work together
- To schedule and manage strategy calls and client meetings
- To deliver and improve our marketing services for HVAC and home service clients
- To analyze website performance and improve user experience
- To run advertising and retargeting campaigns
- To send you emails about appointments, service updates, and relevant marketing content
- To comply with legal obligations and enforce our agreements
4. Legal bases for processing (EEA and UK)
If you are in the European Economic Area or the United Kingdom, we process your personal data under the following legal bases:
- Contract necessity: When processing is needed to provide our services or respond to your request.
- Legitimate interests: For example, to improve our site, prevent fraud, or promote our services to businesses that might benefit.
- Consent: When you agree to certain optional uses, such as specific cookies or marketing subscriptions.
- Legal obligation: When we must keep data for tax, accounting, or other legal reasons.
5. Cookies and tracking technologies
We use cookies and similar technologies to run our website and understand how visitors use it. Cookies are small files stored on your device that help us remember your preferences and measure how our pages perform.
Types of cookies we may use
- Strictly necessary cookies for core site functions such as security and form submissions
- Analytics cookies to understand traffic patterns and page performance
- Advertising and retargeting cookies to show relevant ads about our services on other platforms
You can control cookies through your browser settings, and many browsers allow you to block or delete cookies altogether. Some parts of the site may not work correctly if all cookies are disabled.
6. How we share your information
We do not sell your personal information. We may share it with:
- Service providers that help us operate our business, such as hosting, analytics, email delivery, CRM, booking, and payment providers
- Advertising platforms that run our campaigns and measure results
- Professional advisors such as lawyers or accountants when needed
- Authorities or other parties when required by law or necessary to protect our rights
Where required, we sign data processing agreements with service providers to ensure that your data is handled securely and according to applicable laws.
7. Data retention
We keep personal information only as long as it is needed for the purposes described in this policy:
- Lead and inquiry data is kept while we are still in contact and for a reasonable period afterward.
- Client records are kept for as long as we work together and for a period required for accounting, tax, and legal reasons.
- Analytics data may be kept for longer in aggregate form that does not identify you directly.
When data is no longer needed, we take steps to delete it or anonymize it.
8. International data transfers
Some of our service providers may be located outside your country or outside the European Economic Area. When data is transferred internationally, we rely on appropriate safeguards, such as standard contractual clauses approved by the European Commission or equivalent mechanisms.
9. Your rights
Depending on your location, you may have the following rights regarding your personal information:
- Right to access the data we hold about you
- Right to correct inaccurate or incomplete data
- Right to request deletion of your data in certain cases
- Right to restrict or object to certain forms of processing
- Right to data portability, where applicable
- Right to withdraw consent at any time when processing is based on consent
- Right to lodge a complaint with your local data protection authority
To exercise any of these rights, contact us at [email protected]. We may ask you to verify your identity before completing your request.
10. Security
We use reasonable technical and organizational measures to protect your personal data against loss, misuse, and unauthorized access. However, no method of transmission or storage is completely secure, so we cannot guarantee absolute security.
11. Third party links
Our website may contain links to other websites or services that we do not control. This policy applies only to Home Service Scale. We recommend reviewing the privacy policies of any third party sites you visit.
12. Children
Our services are directed at business owners and professionals, not at children. We do not knowingly collect personal information from anyone under the age of 16. If you believe that a child has provided us with personal data, please contact us so we can remove it.
13. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.
14. How to contact us
If you have any questions, concerns, or requests about this Privacy Policy or how we handle your data, you can reach us at:
- Email: [email protected]
- Preferred subject line: "Privacy request - Home Service Scale"
We aim to respond to all legitimate requests within a reasonable timeframe and in accordance with applicable law.